Earlier this year, Gerrit Curran and Emily Wessner opened a Jersey Mike’s Subs in Muhlenberg Township, Pennsylvania.
To gain traction in their township of 20,000, these entrepreneurs knew that their new business must be intricately tied to a community connection. Curran and Wessner chose to use print as their primary marketing channel. The Jersey Mike’s staff distributed nearly 7,500 sandwich coupons (https://www.readingeagle.com/ontap/article/a-taste-of-the-jersey-shore-comes-to-berks) throughout the community, encouraging patrons to enjoy a free sub and also to donate the cost of that sandwich to the Muhlenberg Township Athletic Association.
In the end, the promotion helped raise over $15,000, and the franchise gained an admirable reputation as a devoted community partner.
When Frank Yang was eight, he dreamt of building all kinds of things (https://www.fastcompany.com/90429776/why-bicycle-design-inspires-simplehumans-founder-and-ceo) . One of his first creative concepts was a dog food dispenser with a timer that could feed house pets on demand. Yang used to tell people he wanted to be an inventor, but the adults in his life said he should be an accountant or an attorney instead.
Today, Yang is the founder and CEO of Simplehuman (https://www.simplehuman.com/) , a privately-owned company that designs and manufactures kitchen, bath, and beauty tools. Simplehuman is devoted to finding ways to streamline daily tasks for efficient living, including touch-free soap pumps, sensor-activated vanity mirrors, and automated trash cans.
Last year Yang’s love for building practical “problem solvers” grew Simplehuman’s revenues by $15% to more than $200 million. Yang says he continues to find joy in the dreaming:
“Even though I’m the CEO of Simplehuman, I spend about 60% of my time on [Research and Development], because that’s what I love – I think about it all day,” said Yang.
The United States Open Tennis Championships is a professional tennis tournament that takes place in New York City around Labor Day each summer.
The US Open draws fans from around the world to watch players like Roger Federer, Rafael Nadal, and Serena Williams compete. The 2019 US Open set an all-time attendance record with 737,872 fans coming to the National Tennis Center, with the largest stadium (Arthur Ashe) selling out 23 of 24 sessions.
In 2018, the United States Tennis Association announced it was introducing a new logo for the tournament. This featured a speeding tennis ball with an updated font while dispensing with several elements of the old logo. The previous icon (a flaming ball with a red swoosh) was a dated image that presented challenges in digital media and failed to represent the US Open as a premium sporting brand.
By keeping elements of the original logo, the USTA was able to redesign in a way that captured the excitement and movement of their world-class event. The entire Tennis Center (including grounds, merchandise, and courts) received a surge of energy as the logo came to life at the tournament.
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