Expand Your Influence by Growing in Self-Awareness

Have you exited a bathroom without realizing there was toilet paper on your shoe?

Or awkwardly tried to make conversation with someone who had food on their face? Whether someone is clumsy in conversation or they have really bad breath, a lack of self-awareness can profoundly hinder their reputation or influence.

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Envelopes: The Humble Hero of Direct Mail

Who doesn’t love a good party?

As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However, a party is only successful if people actually COME, and most people attend for one primary reason – they were invited!

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Why Direct Mail Postcards are Worth Every Penny

Although postcards are one of today’s beloved print pieces, they had a humble beginning.

The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John P. Charlton copyrighted the first postcard, and by 1901 postcards were a regular part of mailed communication.

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Why Carbonless Forms Make a Great Tech-Free Solution

Packing Slip List, Pen, Pad Isolated White Background

When you “cc” someone on an email, do you ever think about what this abbreviation actually means?

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How to Keep Your Cool in Pressure-Packed Situations

In July of 2020, more than four million people savored the chance to watch live Major League Baseball on the opening night of a historic 60 game series.

Due to the intensity of the abbreviated coronavirus season, each game matters immensely. By winning the first game, a team instantly has nearly a 3-game lead over the team that it beats. With the number of season games shrinking by half, every homerun and strikeout is intensified. Only those teams that can perform well under pressure can pull out a short season victory.

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Use Content Marketing to Bring Fresh Life to Your Marketing Mix

Armstrong Garden Supply was eager to grow name recognition and pump up spring specials.

Hoping to grow their reputation as a year-round “solutions specialist” for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best planting practices.

Armed with this information, Armstrong’s generated an oversized postcard featuring spring specials on one side and a plant care infographic on the other. This brought relevant advice to attract a very engaged target market: customers who were curious!

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