In days past, the Sears Christmas edition or the Lana Lobell fashion catalogs were the birthplace of many shopping addictions.
But though these nostalgic beauties hold a special place in many hearts, catalogs certainly haven’t disappeared from today’s marketing landscape. Companies like L.L. Bean, Ikea, J. Crew, and Athleta continue to dominate sales through the distribution of printed catalogs.
And people enjoy reading them. According to USPS, 47% of people set aside catalogs to read later, and 84% of consumers said they genuinely enjoyed receiving unexpected catalogs from places they had previously shopped. Enthusiasm has soared – response rates from catalogs has increased 170% from 2004 to 2018!
Have you exited a bathroom without realizing there was toilet paper on your shoe?
Or awkwardly tried to make conversation with someone who had food on their face? Whether someone is clumsy in conversation or they have really bad breath, a lack of self-awareness can profoundly hinder their reputation or influence.
As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However, a party is only successful if people actually COME, and most people attend for one primary reason – they were invited!
Although postcards are one of today’s beloved print pieces, they had a humble beginning.
The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John P. Charlton copyrighted the first postcard, and by 1901 postcards were a regular part of mailed communication.
Several years ago, a truck driver tried to pass under a low bridge.
Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the bridge. Each proposed a solution most aligned with their area of expertise.
Just then, a boy walked by, observed the intense debate, and made a casual comment. “Why not just let the air out of the tires?”
When the solution was tested, the truck squeezed forward with ease, suffering only slight damage to his cab. The specialists were amazed at the solution and also by the fact that they were initially blind to an answer a child could easily recognize.
In July of 2020, more than four million people savored the chance to watch live Major League Baseball on the opening night of a historic 60 game series.
Due to the intensity of the abbreviated coronavirus season, each game matters immensely. By winning the first game, a team instantly has nearly a 3-game lead over the team that it beats. With the number of season games shrinking by half, every homerun and strikeout is intensified. Only those teams that can perform well under pressure can pull out a short season victory.
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