Sell the Story, Not Just the Product

When it comes to marketing, one detail people often overlook is how pricing comes in to play.

If you think pricing is an insignificant part of your messaging, you should think again. Pricing is a marketing tool, not simply a way to get money. And while marketing may change your pricing, the opposite is also true – pricing should change your marketing.

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Simple Strategies for Mobilizing Powerful Testimonials & Reviews

How do you grab a lifeline on “Who Wants to Be a Millionaire?”

Ask the audience! While “experts” tend to get a trivia question right two-thirds of the time, the audience gets that answer right 91% of the time.

Why? Because individually we are limited, but collectively we are genius.

In today’s global economy, buyers understand the importance of collective intelligence. People rely on others to help them decide what movies to see, which vet to patronize, or the best software to buy. More than half of adults under age 50 consult online reviews before making a purchase decision, and 88% read reviews to determine the quality of a local business.

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5 Best-Value Print Products to Increase Your Sales

Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours.

Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are five pieces that can stretch your dollar the farthest.

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How to Establish Trust With Potential Clients

Have you ever received a cold call from someone trying to sell you something?

Which of these actions characterized your response?

  1. You found an excuse to hang up.
  2. You used short words or sentences in response to leading questions.
  3. You used delay tactics or told the salesperson you’d call them down the road.
  4. You were excited about the call and took proactive steps to learn more.

If you are like most people, you probably lean toward a quick disconnect. That’s because behaviors 1-3 are basically kneejerk reactions that display a lack of trust.

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6 Simple Ways to Improve Your Graphic Design Skills

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser, graphic designer & co-founder of New York magazine

2020 is a great time to hone your hobbies and sharpen your skills. What have you been learning in your quaran-TIME this year? One no-fail possibility is to brush up on your eye for design.

Whether you are an amateur decorator, an urban planner, or you are planning a client presentation, small tweaks to any project can really enhance your reputation. Before you embark on your next masterpiece, consider six basic DOs and DON’Ts of design:

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How Anxiety Can Bring Out the Best in Your Business

“Anxiety is essential for creativity.” – Soren Kierkegaard

Have you ever been stressed in your sleep? Perhaps you tossed through a restless night of dreams, finding that, when you were most physically exhausted, you ended up “working hard” all night.

Common anxiety dreams include arriving late to the airport (without a passport or luggage), laboring at work with frustrating results, arriving for a huge test and realizing you never did any prior homework or studying, or falling, being chased, or losing something.

Anxiety is an emotion characterized by feelings of tension, worry, and physical changes like increased blood pressure. Whether you sense foreboding about the future or you’re responding to the trauma of the past, everyone deals with stress or anxiety sometimes.

And while most of us dread the pangs of anxiety, it can actually be a productive and inspiring muse.

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Direct Mail Postcards: A Proven Winner

Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. With a limited marketing budget, it’s important for your business to make every penny count.

And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels. Direct mail allows readers to comprehend, process, and remember the material more quickly and easily, with postcards and large envelopes eliciting the best overall response. Think about how quickly you process your own mail – ‘bill, letter, junk, ad…’

It takes a split second to accept or discard each piece. Postcards put the message front and center as soon as the printed piece hits their hand.

When it comes to results, 52.5 percent of potential recipients claim they will read a postcard, whereas a letter-sized envelope will be opened only a third of the time. Postcards get a fairly high response rate – 4.25% – followed by dimensional mailers with 4% and letter-sized envelopes at 3.5%. And larger postcards (6-inches by 11-inches) are an ideal choice to ensure your piece stands out in the mail pile.

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