How to Effectively Guide Your Customers Through the Journey of Decision

Do you want to be more intentional and effective in your marketing? Continue reading

Selling Yourself Without Selling Out

Lisa Price describes herself as “the accidental entrepreneur.” Continue reading

Exert Influence While You’re Stuck in the Middle

Are you stuck in the middle when it comes to your job? Continue reading

5 Tips to Keep Your Design Project On Time and Under Budget

Ready to launch out with a new ad campaign but nervous about keeping the project below budget? Continue reading

Inspire Consumers Through Action-Oriented Catalogs

In the late ’90s, Scott Kerslake was working at an infotech company in California, while passionately surfing and cycling on the side. Continue reading

A Beginner’s Guide to Correct Printing Resolution

Design resolution refers to the sharpness and detail of images, and print resolution is measured in DPI, or dots per inch. Quite simply, the more dots of ink that are printed per inch, the higher the resolution, sharpness, and quality you will find in an image. High-quality images are stunning, seeming to leap off the page, while low-quality images look fuzzy, indistinct, and very unprofessional.  Continue reading