Why You Should Serve, Not Sell

Social media is an increasingly dominant medium for modern communication. Continue reading

How to Use Customization to Gain Customers

Coca-Cola is a brand built on scenes of enjoying life together. Continue reading

How to Use a Clear Call to Action to Convert Customers

“The maxim ‘Nothing avails but perfection’ may be spelt shorter: ‘Paralysis.'”

(Winston Churchill)

Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay? Continue reading

Print: Use Faces to Command Viewer Attention

Did you know that humans are the only primates with eyes that contain a white sclera around the dark iris and the pupil? Continue reading

How to Use Your Competition for Strategic Expansion

In 2006, Aviva Weiss was struggling to help her daughter cope with a sensory-processing disorder. Continue reading