If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers.
From stained-glass church windows to the world-renowned Nike swoosh, images add immediacy, power, and clarity to your ideas, with a transformative effect on a brand’s overall impact. Colors and graphic metaphors have surprising staying power, so it’s important to consider every element you include in your brand imagery.
Your product is perfectly aligned to meet customer needs.
Your doors are open, the sales team is ready, and your marketing is top-notch. Your employees believe in your mission and are passionate about coming to work each day, but sales still seem a bit sluggish. Why? When people aren’t buying, you could have a range of possible problems.
Here are four potential snags with tweaks that could make the difference:
Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. And experts estimate most Americans are exposed to around 4,000 to 10,000 ads each day.
While the internet is a lifeline, it has also exposed the misbehavior and greed of many of the pillars we count on, leading to a unique paradox: today, more people are connected and fewer are trusted.
In days past, the Sears Christmas edition or the Lana Lobell fashion catalogs were the birthplace of many shopping addictions.
But though these nostalgic beauties hold a special place in many hearts, catalogs certainly haven’t disappeared from today’s marketing landscape. Companies like L.L. Bean, Ikea, J. Crew, and Athleta continue to dominate sales through the distribution of printed catalogs.
And people enjoy reading them. According to USPS, 47% of people set aside catalogs to read later, and 84% of consumers said they genuinely enjoyed receiving unexpected catalogs from places they had previously shopped. Enthusiasm has soared – response rates from catalogs has increased 170% from 2004 to 2018!
With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic.
Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique.
In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty.
But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something:
“Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brand to be loyal to at random, instead, they are highly attuned to the story that a brand tells, as well as the values that brand exhibits.”
No one can resist a good story! Need proof? Here’s a fun brand story from eyewear retailer Warby Parker:
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If you value consistent, high-quality products delivered on time and on budget, then we are the right choice for your next project. We have the expertise to help turn your ideas into reality. You can trust us to produce exactly what you need, exactly when you need it.