Overcoming the Getting Started Obstacle Course
Collette Divitto was born with Down syndrome, but she hasn’t let that stand in the way of doing what she wants with her life. As a passionate baker, Collette sought opportunities to work in that field and earn a living. However, every place she applied told her that she was not a good fit. Instead of giving up, she formulated her own cookie recipe and went into business for herself.
Her cinnamon chocolate chip cookies were popular with friends and family. When one friend after another told her, “you should sell these!” she took the leap and began her small business out of her apartment. She bought business cards, made a website, and learned how to create invoices. Before long, she was taking orders online and had her first local client, the Golden Goose Market.
While Collette faced a unique set of challenges getting her business off the ground, everyone who wants to start an enterprise will face hurdles. Overcome these hurdles by asserting the sort of grit and curiosity that got Collette started:
1. Remember that you don’t need permission.
Collette first tried to work for other businesses. When they did not see a use for her, she decided to go out on her own. Instead of waiting for an opportunity to present itself, those who wish to forge a business should follow Collette’s courageous steps.
2. Be willing to learn new skills.
When bootstrapping a company and getting it going, you may not be able to hire people for every role. Collette learned how to do her own accounting so that she could get started. If she’d waited for someone who could do that job for her, she might still be waiting to start.
3. Reach out to the network you already have.
Collette’s local client, the Golden Goose Market, is right in her neighborhood. Since they already knew Collette, they were willing to take a chance on her and display her cookies. Look to your own network; think about the people you know from old jobs, friends of the family, and other contacts. They may have a need for your service or know someone who does.
4. Capitalize on what makes you unique.
Collette Divitto got promotion through human interest stories because of the obstacles that she has overcome. Think about what sets you apart from your competition. It can be a brand story, a unique product like Collette’s top secret cinnamon cookie recipe, or an aspect of your customer service that goes above and beyond what your competitors provide. Recognize your unique attributes and learn how to convey them to your prospects. These qualities are the ones that make your business more appealing than the rest.
Being willing to take risks and dedicating the work necessary can help ensure your business’s success. This sort of courageous approach can get you through those slim early times and make it more likely that your business will thrive.