Sell Yourself With a Winning Elevator Pitch

Can you introduce yourself or your business in a brief, compelling way?

An elevator pitch does precisely that. While the origins of this term are debated, the name reflects the idea of a quick speech that could be given in the span of an elevator ride (thirty seconds to two minutes).

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Embrace Conflict & Diversity to Grow the Strongest Possible Teams

2020 has been a time of unrest, listening, and re-evaluating priorities.

Businesses have been particularly challenged to examine their own biases and to proactively seek the well-being of all people. While topics of diversity and inclusion can be difficult to navigate, strong leaders recognize that a variety of opinions and backgrounds bring a better result.

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Communicate Excellence With Vibrant Printed Posters & Signs

One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen.

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What to Do When You’re Tempted to Give Up on Your Business

“It’s not whether you get knocked down; it’s whether you get up.” – NFL Coach Vince Lombardi

Should I give up?

It’s the question that hits every aspiring leader at some point. It’s a seed of doubt rooted deep in our emotions and our identities as humans.

As an entrepreneur, you will continuously face discouragement that threatens to cheat you out of hope and possibility. When you are tempted to quit on your business, what should you do?

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Sell the Story, Not Just the Product

When it comes to marketing, one detail people often overlook is how pricing comes in to play.

If you think pricing is an insignificant part of your messaging, you should think again. Pricing is a marketing tool, not simply a way to get money. And while marketing may change your pricing, the opposite is also true – pricing should change your marketing.

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Simple Strategies for Mobilizing Powerful Testimonials & Reviews

How do you grab a lifeline on “Who Wants to Be a Millionaire?”

Ask the audience! While “experts” tend to get a trivia question right two-thirds of the time, the audience gets that answer right 91% of the time.

Why? Because individually we are limited, but collectively we are genius.

In today’s global economy, buyers understand the importance of collective intelligence. People rely on others to help them decide what movies to see, which vet to patronize, or the best software to buy. More than half of adults under age 50 consult online reviews before making a purchase decision, and 88% read reviews to determine the quality of a local business.

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