Pack Extra Meaning into Your Message With Strategic Color Combinations

Of all the elements of design, color is probably the most challenging to understand.

Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them.

Want to add depth to your message? The colors you choose can add an extra layer of meaning.

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Prepare for Your Next Breakthrough by Prioritizing Self-Care

There are many seasons in life. Some are exhilarating, others exhausting. Some bring immense growth, and others deplete you. Just as there are seasons in nature, there is continual change in our daily lives. Many of us were caught off guard by the coronavirus, and our questions about the future can be more depleting than the uncertainty of this day.

But wisdom takes the long view, and that means prioritizing personal health so you can endure and thrive tomorrow.

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Customer Service Stories to Make Your Heart Smile

“Well done is better than well said.” (Benjamin Franklin)

After months of social distancing, today, people are craving a personal touch more than ever. Companies that go the extra mile remind us of an important truth: people are valuable. Businesses that genuinely care about their customers will express it, and clients will reciprocate with a loyalty that lasts.

Looking for inspiration? Here are three heart-warming stories.

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3 Strategies for Pursuing New Business Opportunities

In the weeks surrounding the onset of COVID-19, businesses worldwide have pivoted quickly.

Many have juggled shifting expectations by establishing remote work arrangements, securing supply chains, reducing employee workload, cutting costs, or applying for government support.

Now it’s time to move forward with a proactive business plan and to consider new opportunities. What will this look like for your business? Here are three strategies.

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Selling the Vision: The Passion Behind the Product

In 1948, Richard Stack started Dick’s Bait and Tackle with three hundred dollars borrowed from his grandmother. As the store expanded into sports and retail, Richard and his son Ed learned many lessons. Ed says one impactful memory came during a moment that tested his father.

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Marketing Messages that Connect During a Crisis

We are in a totally different world right now. Many of us are working from home and the future seems hazy. Perhaps you’re struggling to make decisions about staffing or future projects. But like a forest fire restarts growth, crisis moments can bring a new birth for your business.

And that starts with how you communicate with customers.

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How to Keep Employees Busy During COVID-19

As the largest dental practice in North Carolina, Lane & Associates Family Dentistry (LAA) says it is proud to serve the state of North Carolina during COVID-19.

While restricting elective procedures, LAA has also gone above and beyond to serve its employees and community. LAA offered to temporarily pay employee insurance premiums, to prorate employee anniversary gifts, and to offer its staff interest-free loans. The staff has given nearly 1,000 sewed masks to the NC healthcare system, have been encouraged to donate blood, and they have provided lunch for healthcare workers, first responders, and long-term care facilities.

Recipients were thrilled. The Windsor Point Retirement Staff in Fuquay-Varina gushed this over social media: “To Lane & Associates Family Dentistry, from the bottom of the hearts…THANK YOU!! We had the tastiest visit from Poblano’s Tacos Truck today for lunch!! It was delicious!”

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