Transparency and Authenticity: Two Keys to Marketing Success
Trust is essential to success in today’s business world. It’s not enough to offer a terrific product or service. You need to back that offering with the type of high-quality brand experience people won’t find anywhere else. Doing so doesn’t just create customers — it creates advocates. It creates a legion of followers who are willing to champion your brand to their friends and family members, extending your reach farther than you ever could on your own. In order to achieve this, however, you need to focus on two key qualities: transparency and authenticity, especially in your marketing message. Continue reading
How to Convince Customers You’re Worthy of Their Loyalty
Did you know that 71 percent of customers have stopped using a company because of the poor customer service they received? Did you also know that the average value of a lost customer is $243? Poor customer experiences cost companies money and seriously hurt the bottom line. No company can afford to just throw away $243 per person.
Fortunately, there is a solution. By focusing your efforts on improving your customers’ experience, you can help encourage them to return to you, improving retention and stopping the bleed of past customers going to your competitors. Here’s how to do it.
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How Does Pinterest Fit into Your Business’s Success?
Is your business on Pinterest? If not, it should be. Pinterest can have a huge impact on your company’s success. Here are three ways you can use Pinterest to your best advantage to gain more customers and increase profits:
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Local Marketing: The Biggest Weapon in A Mobile and Social World
Engaging with customers has always been the name of the game in marketing. Thanks to the Internet, target audiences are increasingly spread out. That isn’t to say the Internet hasn’t been a benefit to marketers. It unquestionably has. However, the Internet isn’t marketing’s final frontier. Far from it, actually. When you think about some of the biggest digital channels businesses are using today, mobile devices like smartphones and social networks like Facebook unquestionably come to mind.
When you break down those two categories into their core elements, however, what you’re left with is the same type of local marketing businesses have been using for decades. This is why traditional print marketing and — more specifically — local marketing remain hugely valuable tools to businesses in the 21st century.
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How to Handle Customer Complaints Effectively
Few aspects of running a business can be more frustrating — or more expected — than customer complaints. It’s impossible for even the most successful companies to please every customer every time. Knowing how to handle customer complaints effectively and professionally can improve brand reputation and turn a disgruntled customer around. Continue reading
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