Keep Things Real with Four Animated Design Tricks
While you may not be able to launch a 3D billboard and party-train campaign, you can to stop traffic with 3D elements and hot design trends from 2019.
Here are four animated styles with practical examples to try in your next printed piece.
3D works seem to be everywhere right now: entire compositions that have so much depth, you can’t help but reach out and touch them.
Examples include 3D typography (that works with any kind of font rendering), metallic 3D pipes pulsing with neon electricity, or effervescent 3D poster compositions that jump off the page and make it impossible to look elsewhere.
While rigid designs have been standard for several years, layouts that break free from the predictable grid are now soaring in popularity.
Asymmetrical balance results from using unequal visual weight on each side of your page. For example, one side might contain a dominant element, which is balanced by lesser focal points or light elements on the other.
Asymmetrical balance is more dynamic and interesting. It evokes feelings of modernism, movement, vitality, and curiosity as viewers pause to peruse the design. Box elements within a page, stepped or tabbed layering, or the powerful use of negative space are all strategies for creating products that feel more customized and alive.
Ready to throw off decaying designs of the past?
For years, illustrators have put frames around design elements, encasing them in boxes, frames, and in strict order. Today, viewers crave open, airy designs which seem to offer only part of the whole picture.
Allow your layouts to embrace white space with elements that feel loosely connected or even chaotic. Play with composition to make each part look like it’s continuing off the page to infinity. This allows viewers to engage with your image, using their imagination to wonder what else is out there.
Duotones and Gradients
In the 90s, gradients were a popular way to add color and depth to designs.
They came back in a big way in 2018, enhancing flat designs, adding color overlays to photos, and adding texture to backgrounds of all kinds. Gradients, or “color transitions,” are a gradual blending from one color to two or three others, blending similar colors (like different shades of blue) or completing contrasting colors (like purple and red). Gradients can be bold or subtle, modern or rustic, the focal point or the background. They can be used in logos, packaging, business cards, or photo overlays.
Find your favorite color schemes and go to town, because the energy of these stunning color transitions can elevate the vivacity of any design.
It’s an exciting time for design, especially when technology continues to allow us to push the limits. Have fun experimenting and make 2019 a year to look your best in print!