There are 23 million small businesses in the U.S. and they account for more than 54% of all sales, 55% of all jobs, and 66% of all new jobs since the 1970s. And yet, according to a study by on-line marketing platform Yodle, they are typically the last to adopt modern technology and marketing approaches. With fewer hands on deck, less margin for error, and fewer dollars to spend, wouldn’t it be even more important for a small business to improve both the efficiency and the effectiveness of its marketing?
Only one in ten small businesses have figured out how to use social media or on-line advertising and only 56% measure the results of their marketing programs. Inexpensive technology exists to get all of this done, but small and even midsized businesses don’t take advantage of it because the bottleneck isn’t just getting it done it’s also figuring out what to get done. Focusing too much of your time and money on getting things done and not enough on what to do is why only half of small business make it to year five.
You can’t automate figuring out what to do, but you can automate getting it done and tracking what happened. And that will give you the information, time, and money you need to figure out what to do.